Steve Howse
Director
Steve oversees all things SMID, from working with schools to developing what comes next.
The people behind SMID
We’re a small, passionate team with a shared mission – to make school data more useful, more accessible and more impactful for the people who use it.
Directors
Strategy · Growth · Impact
Mike Brennan
Director
Mike helps keep SMID running behind the scenes, with a particular focus on finance and operations.
Mark McBride
Director
Mark works across the operational side of SMID, helping to keep the business and wider team running smoothly.
Anthony McBride
Director
Anthony supports schools across SMID and is always on hand to help. You’ll also find him representing us at events across the country.
Data Team
Data · Analysis · Support
Farren Horton
Technical Support Analyst
Farren supports schools with technical queries and works behind the scenes to keep everything running as it should.
Josh Nicholson
Data Support Analyst
Josh works within our data team, supporting schools across SMID with a particular focus on behaviour data.
David Hall
Data Support Analyst
David is part of our data team, helping schools get the most from SMID and specialising in all things attendance.
Collette O'Neil
Data Support Analyst
Collette is part of our data team, supporting schools across SMID with a particular focus on Catch-Up, SMID-Gens and Traciwr (Welsh Primary).
Megan Walters
Data Support Analyst
Megan is part of our data team, supporting schools across SMID with a particular focus on SMID-Gens and Traciwr (Welsh Primary).
Luke Bleach
Data Support Analyst
Luke is part of our data team, supporting schools across SMID with a particular focus on Trust Overview and multi-school data.
Operations & Development
People · Partnerships · Everyday support
Kerry McDonagh
Head of Sales & Office Manager
Kerry keeps the office running smoothly, leads our sales team and helps schools get to know SMID through demos and training.
Katie Bradley
Customer Experience
Katie is part of our Customer Experience team and leads SMID’s marketing and communications.
Harley Pisarkiewicz
Customer Experience
Harley works closely with schools to shape our tools, and is our go-to for Power BI, Parents’ Evening and Catch-Up.
Ginie McBride
Finance Manager
GInie looks after the financial side of SMID, keeping everything from accounts to day-to-day finances running smoothly.
Pamela Sowden
Business Administrator
Pam is often the first voice you’ll hear when you call us, handling enquiries, booking demos and keeping things organised.
Cooper Gill
Software Developer
Cooper works behind the scenes developing our software, with a particular focus on Traciwr and the technology that powers our products.